Adobe substance 3d suite7/29/2023 The work of Ronan Mahon and Anna Natter are perfect examples of just how much this technology empowers creatives these days. It also means that instead of arranging costly and time-consuming traditional photoshoots, which are on hold during the pandemic, companies can pivot to the creation of 3D-generated photorealistic images. It enables artists to set up their own one-person freelance practices and facilitates closer collaboration. Technology has moved on so much recently that it’s now possible to create innovative and extremely realistic augmented reality graphics as well as 3D and AR designs without a large team. Realistic worlds created on a single computer To find out where 3D and AR are headed in 2021, we spoke to three artists and Adobe MAX speakers who work in this cutting-edge field. There was an entire track of sessions dedicated to interactive, immersive design (still available to watch for free now), and many exciting announcements, including the release of the Adobe Aero desktop app (currently in beta), as well as sneaks into future technology that the Adobe research team is working on (check out Material World and Scantastic). The first-ever virtual edition of Adobe MAX, held in October 2020, therefore placed a big focus on 3D and AR. Creatives can now take advantage of a varied and affordable toolset that enables them to really push the boundaries, liberating them to work wherever they like at the same time. That in itself may not be so surprising, as we’re used to technology moving at a dizzying pace however, 3D and AR tools are no longer niche, and the tools are no longer only accessible to large companies and studios. We now have the tools to create futuristic worlds and designs that are so realistic that you can hardly tell that they’re indeed digital creations. The latest advancements in 3D and augmented reality (AR) are nothing short of mind-blowing. How 3D and AR will transform creative design in 2021
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